An outer packaging for soaps, a simple job, but decisive for us as a design studio. Not just because it was our first job, but because it demonstrates what we stand for: simple, original, sustainable packaging design suitable for the mass market.
The soap is produced in New Guinea, and the employees have a stake in the company. This social impact story goes straight onto the outer packaging. We manage without the previous shrink wrap and rely on sustainable recycling paper, a coconut fiber tape, produced on site serves as a closure. The design is suitable for robots which is relevant for having a listing with Amazon. But above all, the packaging is successful: The repeat buyer rates almost doubled the first year after the changeover – identification with the social project has increased.
