Fresh herbs in a pot, but wrapped in plastic. To fix this contradiction, we developed a new container for Bördegarten – one of the largest vegetable producers in Germany:
The herb carrier!
Supporting the sustainability efforts of food producers and retailers, the new packaging fits seamlessly into the existing production and logistics processes: The herb carrier is in control of the waste paper cycle from 100% FSC cardboard or grass paper.
The handle ensures better grip and minimizes food waste. The appearance is eye-catching, the communication space gained opens up completely new design options for retailers. Ulrich Wagner, Managing Director of Bördegarten, concluded: „It started with a soft briefing, it ended up being a marketable product.“
