Yale
YALE is a global brand in the lock and security industry. In 2020, the Swedish company rebranded and repositioned itself to unify its global market presence. The new brand mission was to be summed up at the POS.
- Development of global specifications
- Packaging journey / design insights
- Research: brand protection
- Design strategy and design concept
- Prototyping / creating samples
- Development of blister alternatives
- Packaging design 2D / 3D / 360°
- Design manual und supervision