In Germany, 2,075 million plastic bottles are produced annually for liquid soaps and shampoo bottles – trash, spread out on 39,524 soccer fields. Our goal: to reduce the use of materials as much as possible and to do without plastic.
In order to achieve this goal, we rethought the use of plastic bottles and developed GLOBE SOAP – a soap container for shampoos and conditioners.
Based on a compostable film, we use water-based printing inks for printing and a wooden ball as a cap and dosing aid. The reduced design underlines the future-oriented positioning.
The result: 30% less material and garden compostable. Admittedly, this concept is moonshot thinking. But this is necessary to achieve visionary goals.
It is not only us who saw it that way: The concept is a finalist in the Sustainability Award 2019. Further development will be funded by the European Union.
- Packaging journey
- Design strategy and concept
- Production strategy
- Sustainability argumentation
- Marketing material
- Securing patent rights