In Germany, 2,075 million plastic bottles are used annually for liquid soaps and shampoo bottles – rubbish spread out on 39,524 soccer fields. Our goal: to reduce the use of materials as much as possible and to do without plastic.
In order to achieve this goal, we have rethought its use and developed GLOBE SOAP – a soap cover for shampoos and conditioners.
Based on a compostable film, we use water-based printing inks for printing and a wooden ball as a cap and dosing aid. The reduced design underlines the future-oriented positioning.
The result: 30% less material and garden compostable. Admittedly: This concept is moonshot thinking. But this is necessary to achieve visionary goals.
It is not only us who saw it that way: The concept is a finalist in the Sustainability Award 2019. Further development will be funded by the European Union.
- Packaging journey
- Design strategy and concept
- Production strategy
- Sustainability argumentation
- Marketing material
- Securing patent rights