Sweetening the start of the day is the core performance of every sweet spread. Not just functionally, but above all emotionally: enjoyment, experience and origin. Celebrity chef Tim Mälzer uses all three concepts in his Franzbröchencrème.
The sweet creamy spread is made of cinnamon, sugar and caramel. The brand is richly designed with images: The local “Franzbrötchen” and the enjoyment of Hamburg give the brand origin.
The seagull FRANZ as the brand animal is not so much a children’s figure as a comic figure – a character in its own right, cheeky and brazen, a little bit crazy – lovable, despite all that. The psychological enjoyment is the weekend breakfast – an occasion where the family comes together to experience a good time.
Launched in 2021, the e-commerce sales are very promising and customer feedback on the product and design is overwhelming. Always sold out in Tim Mälzer’s online store after a short time, the plan now is to bring the product firmly into grocery stores in 2022.