Private labels are an effective tool for customer loyalty, price differentiation and strategic market positioning.

EDEKA documents diversity and topicality through its private labels. The product range and the packaging design are therefore subject to constant change and the spirit of the times.

Strong design brackets are not opportune with this strategy. Despite all the freedoms, private labels must be distinguishable in terms of their value and be suitable for the masses in their appearance.


  • Research: Category codes
  • Research: Design trends
  • Design concept and design routes
  • Packaging design 2D / 3D / 360° 
  • Project management
  • Print and quality management
  • Legal services / LMVI conformity
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