About

Crafting Distinctive Brand Assets

A enormous selection, distinguishable designs, little space: the point of sale is a tough place. We love a challenge: To create presence, orientation and preference in competitive markets with the right mix of learned and distinctive codes.

Crafting Distinctive
Brand Assets

Crossing the chasm. Hitting the market.

In the design process, we develop a variety of design ideas including stories, materials and codes. Through design and testing, we learn which concepts make up both brands and markets.

Team

“Fail fast” is not a strategy in packaging. Errors are expensive and rarely correctable. Instead, experience and expertise are required. We bring both:

2D and 3D designers, market researchers, brand strategists, sustainability and communication experts work together in the best possible constellation, depending on the project. And through our network we also offer expertise in the field of packaging technology, material development and machine construction.